Platform:
Meta Ads run across Facebook, Instagram, Messenger, and the Audience Network (partner apps and websites).

Ad Types:
Different formats include Feed Ads, Story Ads, Carousel Ads, Video Ads, Lead Ads, and Collection Ads.

Targeting:
Offers advanced targeting based on demographics, interests, behavior, and custom or lookalike audiences.

Ad Management:
Ads are created, managed, and optimized through Meta Ads Manager, a robust platform for running campaigns.

Tracking:
Use Facebook Pixel and built-in analytics to track performance, conversions, and user interactions.

Benefits:
Meta Ads provide a wide reach, precise targeting, and cost-effective solutions, but face challenges like ad fatigue and competition.